Saturday, December 28, 2013
Monday, November 18, 2013
Your Canadian company must get your website and products online- You're losing billions to the US!
Your Canadian company must get your website and products online- You're losing billions to the US!
Here is the excerpt from a article I found quoting Forrester’s research, I’ve been talking about this for many years now that Canadian companies really need to get with the program in regards to e-commerce, online shopping, Internet marketing.
There is $10,000,000,000 plus spent every year in Canada, your online shopping, and it’s only going to get bigger every single year. At The Executive Edge we can help your company update your website and put all your products online and take advantage of the massive amount of money that is about to come through for the holiday shopping season, but you have to get on this right now as if you want to take advantage of the billion dollars plus that will be spent in the next 45 days , get a hold of us now!
TORONTO — The Canadian Press
Published
Canadian retailers who have delayed launching a robust e-commerce website are running out of time and face “their last wake-up call,” suggests a new report on the state of online shopping in Canada.
The report by the U.S.-based Forrester Research, funded in part by Canada Post and Shop.ca, is based on surveys with 1,103 Canadian online shoppers and concludes that U.S. e-tailers are becoming better positioned to steal web revenues from homegrown companies.
“In the eyes of the consumer, the downsides of buying from a U.S.-based retailer rather than a domestic Canadian retailer are diminishing. Canadian retailers should be shaking in their boots,” states the report.“Canadian online shoppers will sacrifice any loyalty to Canada-domiciled retailers if they can find the same product cheaper online at an online marketplace or via a U.S. or international retailer.”
According to Forrester, about 25 per cent of online spending by Canadians already goes through international websites. And the data suggests Canadian shoppers are growing increasingly comfortable with cross-border buying.
About 68 per cent of the online shoppers surveyed said they have shopped at a web store based outside Canada. Of those, 72 per cent said it was because they couldn’t find what they were looking for from a Canadian e-tailer, and 59 per cent said cheaper prices contributed to their decision to buy abroad.
While it’s not always ideal to get purchases shipped from outside the country due to issues like customs and sometimes-high delivery fees, many shoppers would still rather deal with those headaches than stick with Canadian web stores.
A third of the shoppers surveyed said they were willing to buy through non-Canadian sites even though they knew they could potentially get hit with an additional bill for duties.
Another 17 per cent said they would deal with the hassle of having purchases shipped to a friend or colleague in the U.S., or use a cross-border postal box service to take advantage of better deals available outside Canada.
When they did shop with Canadian e-stores, the biggest complaint from shoppers was shipping prices. About 68 per cent of those polled typically found them too high.
About 65 per cent said they wanted the option of returning products in-store rather than shipping them back, 56 per cent wanted e-tailers to match lower prices offered by competitors, and 48 per cent wanted to be able to pick up purchases in-store.
Darren Meister, an associate professor at the Richard Ivey School of Business, said businesses that think they can simply buy a web e-commerce platform and instantly catch up to the competition are mistaken.
“I think some people will think, ‘Well, when (e-commerce) is really popular we can just go out and buy it,’ but buying the technology is just the starting point, you still have to put into place the return policies, the delivery policies,” said Mr. Meister.
“The technology can’t be implemented overnight. And at a certain point in time you’ll fall so far behind that you’ll never catch up, (the competition) will be growing faster than you can catch up.”
Allan Fine
http://www.executiveedge1.com
403-246-7386
Get your website and products online
So I’m watching a report on the news channel the other day talking about how Canadian companies are losing billions to the US, because Canadian merchants haven’t embraced the technology regarding Internet marketing and online shopping.Here is the excerpt from a article I found quoting Forrester’s research, I’ve been talking about this for many years now that Canadian companies really need to get with the program in regards to e-commerce, online shopping, Internet marketing.
There is $10,000,000,000 plus spent every year in Canada, your online shopping, and it’s only going to get bigger every single year. At The Executive Edge we can help your company update your website and put all your products online and take advantage of the massive amount of money that is about to come through for the holiday shopping season, but you have to get on this right now as if you want to take advantage of the billion dollars plus that will be spent in the next 45 days , get a hold of us now!
Get your website and products online
Homegrown retailers falling behind as Canadians embrace e-commerce!
MICHAEL OLIVEIRATORONTO — The Canadian Press
Published
Canadian retailers who have delayed launching a robust e-commerce website are running out of time and face “their last wake-up call,” suggests a new report on the state of online shopping in Canada.
The report by the U.S.-based Forrester Research, funded in part by Canada Post and Shop.ca, is based on surveys with 1,103 Canadian online shoppers and concludes that U.S. e-tailers are becoming better positioned to steal web revenues from homegrown companies.
“In the eyes of the consumer, the downsides of buying from a U.S.-based retailer rather than a domestic Canadian retailer are diminishing. Canadian retailers should be shaking in their boots,” states the report.“Canadian online shoppers will sacrifice any loyalty to Canada-domiciled retailers if they can find the same product cheaper online at an online marketplace or via a U.S. or international retailer.”
According to Forrester, about 25 per cent of online spending by Canadians already goes through international websites. And the data suggests Canadian shoppers are growing increasingly comfortable with cross-border buying.
About 68 per cent of the online shoppers surveyed said they have shopped at a web store based outside Canada. Of those, 72 per cent said it was because they couldn’t find what they were looking for from a Canadian e-tailer, and 59 per cent said cheaper prices contributed to their decision to buy abroad.
While it’s not always ideal to get purchases shipped from outside the country due to issues like customs and sometimes-high delivery fees, many shoppers would still rather deal with those headaches than stick with Canadian web stores.
A third of the shoppers surveyed said they were willing to buy through non-Canadian sites even though they knew they could potentially get hit with an additional bill for duties.
Another 17 per cent said they would deal with the hassle of having purchases shipped to a friend or colleague in the U.S., or use a cross-border postal box service to take advantage of better deals available outside Canada.
When they did shop with Canadian e-stores, the biggest complaint from shoppers was shipping prices. About 68 per cent of those polled typically found them too high.
About 65 per cent said they wanted the option of returning products in-store rather than shipping them back, 56 per cent wanted e-tailers to match lower prices offered by competitors, and 48 per cent wanted to be able to pick up purchases in-store.
Darren Meister, an associate professor at the Richard Ivey School of Business, said businesses that think they can simply buy a web e-commerce platform and instantly catch up to the competition are mistaken.
“I think some people will think, ‘Well, when (e-commerce) is really popular we can just go out and buy it,’ but buying the technology is just the starting point, you still have to put into place the return policies, the delivery policies,” said Mr. Meister.
“The technology can’t be implemented overnight. And at a certain point in time you’ll fall so far behind that you’ll never catch up, (the competition) will be growing faster than you can catch up.”
The survey results are considered accurate within 2.95 percentage points 19 times out of 20.
Once again if you need my help getting your products online. Get a hold of me today!Allan Fine
http://www.executiveedge1.com
403-246-7386
Monday, October 7, 2013
Google Plus-What you need to know!
Google Plus-What you need to know!
Google Plus
Monthly active individuals – ONE HUNDRED thousand. Meaning of active is that they using the site at least when a month, nevertheless the phrasing of the declaration giving this details recommends this may feature people that have actually signed up with Google And, yet just see Google.com and Youtube etc and not Google And, because of the way they are integrated.
Google Plus
Circles are central to Google And. A circle is basically a group of people (fans). Circles allow you to share your content with the appropriate groups of people. They are exactly how you, and the people you are interested in, follow each other.
Try M. Google. As is the case with other social networks, Google likewise has its mobile application which permits individuals to utilize it on their mobiles. Utilizing this mobile solution, you can using Google anytime anywhere. You can likewise turn on the app on your mobile phone to ensure that you are constantly upgraded about your Google plus circles. So go mobile and take pleasure in Google anytime, anywhere!
As you more than likely discovered in your online marketing training, there are often devices that can make things much easier for you en route. The same opts for Google And. There is a website named Social Stats where it is simple to inspect to see that has the a bunch of fans on Google And. Simply log in with your Google details and it will show a listing of the leading accounts. You’ll intend to begin following those individuals and using the recommendations I outlined above.
Google And. Given that this site is relatively new, there are no direct gain access to toolbars or add-ons yet. However, you can increase your Mozilla Firefox download browser with the Google Supervisor Firefox add-on. When put in, a brand-new button will appear on your browser. Click it and you’ll be able to quickly visit your Google pages. However, this will just work when you are checking out Google pages.
Ever questioned exactly how writers are raising web traffic on their articles? Well, it’s now no more a mystery any longer! In the recent video by Matt Cutts, Google’s head of spam said that they will focus on more on those contents whose authorship is confirmed and related to their Google And accounts. Absolutely, there are a lot of content scrappers are available and I highly question Google will place scraper websites. Google just think about trusted and established internet sites. Just what does that mean to you? Well, it’s wonderful news for you! Now you can connect your Google profile with your Sooper Articles’ account and take pleasure in even more targeted web traffic from Google search engine!
In the previous few weeks, Google has started its new social network Google And. It is the self pronounced \”Facebook Killer,\” and it is on its way to overtaking the social networking setting. This is wonderful for consumers and businesses alike and people are currently asking yourself exactly how they can begin marketing with Google And.
By following these straightforward actions you can verify your Google authorship yet before you follow the below actions you need to add your Google And profile associated with your social profile web page on Sooper Articles.
Progressively and even more educators are making use of social networking to interact, interaction and teaming up with college and institution students in present time. Social networking websites consisting of TeenMing, Twitter, Google And and other such means of discovering an eye-catching manner.
If you are just one of those that’ve gotten on the most up to date social networking bandwagon, and produced on your own an account on Google And, and want to know the best ways to consolidate a few of your other social networking websites, such as Twitter and facebook, in to one place, after that review this information. Why would certainly you intend to utilize this? I can’t address that for you, yet if you’re like me and simply don’t intend to keep authorizing in to your other accounts on social reviews websites, after that having the ability to post updates in one place that fires them off to the other accounts for you is very useful. Prior to I enrolled in Google I would certainly been making use of Tweetdeck previously to create tweets that would certainly go straight to Twitter and facebook at the same time in order to get rid of two birds with one stone and upgrade my buddies and fans in both of those networks at the same time. Since I’m making use of Google’s answer to social networking, I intend to simply upgrade somewhere finally, however yet given that I have different buddies that are just making use of among the other things or are not on Google yet, this extension can be found in convenient. Just what You Need:
The search giant has presented its Social networking solutions with Google plus in January 2012 after field test with invites just on June 28, 2011 and August 6, 2011 specifically till September 20, 2011. Now they seem to have finally perfected it, not to mention the great new interface of Google hangouts. ( I’m all over that)
Google And is an awesome social network. It links all of the various Google residential properties with each other and assists you discover, share and interact with the content that’s crucial to you. A few of the principles can be complicated to realize though.
The ‘Explore’ button is one of the primary means to discover new and amazing content on Google And. It will highlight a few of the very best new links and details, along with exactly what is trending highly immediately. It can likewise recommend appealing areas, pages you might such as and more. It’s an enjoyable way to lose a couple of hrs!
If you need any help. Once again I have another Internet marketing course going on as webinar.
http://www.executiveedge1.com/webinar.html
Allan Fine
http://www.executiveedge1.com/blog
403-246-7386
Google Plus
Tuesday, July 16, 2013
Tuesday, July 9, 2013
Friday, May 31, 2013
Thursday, May 9, 2013
Calgary marketing company
Calgary marketing company
I’m giving away some great bonuses, in the way of courses and free training.
And the coupon is only $29.
Here is a link
It’s going to be two days of great training for 2.5 hours per day, May 16 and 17, 10 AM- 12:30 PM MST.
We will be covering:
• Learn how to increase your business’ awareness of all aspects of online marketing and social media in 2013
• 5-hour course that takes place over two days
• Learn the 7 key points to how to make your website outstanding
• How to use LinkedIn and why it’s so important (one new trick that will allow you to contact 54,000 people in 10 minutes )
• How to create a Facebook business page
• What are the key elements of ranking your website on page 1 of Google
• The four quadrants of a marketing cycle
• The rules of blogging or email marketing to create truly great results.
• Keyword research – 90% of businesses online miss this one crucial step
• Experienced instructor
• 3 bonus courses are included ($525 value)
• Executive Edge is passionate about finding creative solutions to business problems and developing breakthrough ideas.
I hope to see you there.
Allan Fine
executive-edge@shaw.ca
http://www.executiveedge1.com/blog
Calgary marketing company
As a Calgary Marketing Company, so many times I see companies in Calgary struggling with their online marketing. Just the other day I was speaking to a client about her website and she purchased a package from a company who created a proprietary CMS system. (CMS, stands for content management system) A great one that I use is WordPress, unfortunately, I find that ones that are created especially for companies on an individual basis are usually not so great. They are very restrictive and in this case she can’t do anything more with it, than change the text on the page.Calgary marketing company
So with all that in mind here is some great information that you should know if you have website and you own a business and you want your website to actually generate leads as opposed to be a online business card.- Make sure that whoever is designing a website knows what they’re doing. Don’t let your cousin or your brother-in-law design your site unless they do that for a living. Let’s face it the majority of people like you go on the Internet and do research when buying a new product and service. Do you really want your website that was designed by somebody who was just so-so to represent your company?
- Make sure the company or person who designed your site does not use a customized CMS system. Use word press, or HTML/PHP, or Joomla, but not some customized one. If you are going to do that, at least hire a other consultant and paid them for a few hours to give you advice on whether or not what you’re doing is a good choice. When I had to get my furnace fixed, I hired a furnace expert, I am smart enough to know that I know nothing about furnaces and therefore I hired an expert and spent the hundred dollars plus to get it fixed properly.
- Besides just having a website designed does the company you’re hiring know anything about SEO ( search engine optimization ) because just creating a website doesn’t mean anybody’s going to ever find it. Without a properly created SEO campaign your website is like having a Billboard in the basement. No one will ever see it, and it will never make you any money.
- You want to make the website clean easy to navigate and have the ability to change the simple things yourself. I’m sure many of you will be able to relate to this. You call or email your website guy to make a simple text change and they don’t do it for weeks. Frustrating!!!!!
- Lastly, make sure you have a blog as well, as website, blogging ( Like I’m doing now ) is probably the easiest way to get people to like you know you and trust you and create yourself as a authority in your field, so that when people are looking for someone in in your industry you are Top of Mind.
I’m giving away some great bonuses, in the way of courses and free training.
And the coupon is only $29.
Here is a link
It’s going to be two days of great training for 2.5 hours per day, May 16 and 17, 10 AM- 12:30 PM MST.
We will be covering:
• Learn how to increase your business’ awareness of all aspects of online marketing and social media in 2013
• 5-hour course that takes place over two days
• Learn the 7 key points to how to make your website outstanding
• How to use LinkedIn and why it’s so important (one new trick that will allow you to contact 54,000 people in 10 minutes )
• How to create a Facebook business page
• What are the key elements of ranking your website on page 1 of Google
• The four quadrants of a marketing cycle
• The rules of blogging or email marketing to create truly great results.
• Keyword research – 90% of businesses online miss this one crucial step
• Experienced instructor
• 3 bonus courses are included ($525 value)
• Executive Edge is passionate about finding creative solutions to business problems and developing breakthrough ideas.
I hope to see you there.
Allan Fine
executive-edge@shaw.ca
http://www.executiveedge1.com/blog
Tuesday, May 7, 2013
Thursday, February 28, 2013
Thursday, February 7, 2013
Social Media and Internet Marketing for Business - A Case Study
So as a professional internet marketer and website designer, I am still amazed how many businesses out there still don't get just how important having a great website and social media program is.
I just really blows me away, take for instance a company (I won't say their name or industry) that has 140 locations in Canada, out of all the similar companies in that industry they are the ONLY ones who don't have a website for the public. They have one for the franchisees but not the public. I have emailed them a proposal and tried to make it a point of letting them know just how important it is, and their response has been we're not interested right now. Meanwhile their franchised loactions are probable losing tons of business being the ONLY chain without a public website.
Once again I just don't understand how a company with that much good stuff going on wouldn't jump on this. Some company owners I feel just don't understand, or don't care that they are not on top of this.
Maybe we could hear from you on this topic. I know the stats are really still very high, (something like 50%) of businesses in Canada still don't have a website for their companies. OMG Here is the reasons you have to get on this and now! 1. Your competitors have a website and social media program. You don't and are losing sales to them every day. 2. Your website is the focal point of your entire online marketing campaign. What is the first thing you think people do when they are thinking of hiring you? (I go to their website)If it sucks, that doesn't exactly build trust and confidence in your company or brand. Spend some money on this please!!
3. Your Business is Open to the World 24/7, 365 Days a Year
Your not there 24/7 your website is. Unlike your company's office that may be open from 8-5, Monday thru Friday, your company’s website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the [[posterous-content:dlguoCGIEuGxrblJzuIm]]web makes it time convenient for everyone.
4. It's Your Online Brochure / Catalog That Can Be Changed at Anytime, websites usually operate on Wordpress, Joomla or is a HTML or PHP site. Easily editable.
A website is easier, cheaper and quicker to update than print material. Its' capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
5. Reach New Markets with a Global Audience
On the Internet, you can be global or national, so you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.
6. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Support ticket interfaces like OS Ticket, online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, FAQ's, proposals and important documents.
7. The more professional you look the more sales you'll make.
For a small business, a great web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
8. Sell Your Products
selling in through your website is much cheaper and a good way to supplement your offline business. Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Providing secure online ordering is very affordable for even the smallest businesses.
9. Promote Your Services
Lawyers, doctors, financial consultants, dollar stores, snow removal, basement renovators, entertainers, book authors, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.
10. Generate Valuable Leads - Let customers ask you questions.
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
11. Social media can create a 2 way conversation.
People are busy and don't like to wait for information. There are two kinds of buyer Mr., Impulsive and Mrs. or Ms Reasearcher (or visa versa, not gender specific. One wants to buy right away and one wants to research it to death. Your website should accommodate both. This includes pictures, brochures, software, videos, FAQ page, Power Point slides, music and more. You should have a Facebook business page, Twitter account, LinkedIn in profile and company page and your tube channel. These should be branded on your home page.
12. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business.
Maybe we could hear from you on this topic. I know the stats are really still very high, (something like 50%) of businesses in Canada still don't have a website for their companies. OMG
Sincerely
Allan Fine
http://www.executiveedge1.com
PS: Got another training on tommorow.
Only $29 http://www.eventbrite.ca/event/5235413262
Monday, February 4, 2013
Great Marketing Information at a huge Discount!!
$29 For A Live 2-Day Online Training Course in Marketing And Social Media for 2013 - From The Executive Edge! ($429 Value)
- YOU SAVE $400.00
Highlights
| Fine Print
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About This Deal
Featured Business
Get Paid $5 when your friends buy. (ex. 20 friends x $5 = $100) More »
Today’s deal is all about learning what to do for Internet marketing in 2013. Is your business failing, do you wish you knew exactly what to do to fix it? Is your Marketing consistent? Do you even have a website? Get a great marketing and business program and website that drive leads to you all the time. Get this deal from The Executive Edge that is designed to kick the New Year’s and start your recovery to more clients and better business. It all begins with this program that offers a “snapshot” of the current state of your online and offline marketing and goes on to identify some marketing initiatives that we know, through experience, will drastically increase revenues and more importantly, generate greater profits. Google has changed all the rules in 2012. Find out what changes they made and how to adapt to them. Your new marketing message now becomes your new sales message. Make sure that your sales team is properly trained to implement the new message. Click that convincing BUY button to analyze your whole sales process and develop new sales strategies.
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WEBINAR SCHEDULE:
February 7th and 8th (Both Days) from 10am -12:30pm MST
Redemption Instructions:
1. Go to www.executiveedge1.com/dealregister.html
2. Select the desired course
3. Enter your voucher number for redemption
Tuesday, January 29, 2013
Marketing Tips-How to format a online Coupon Deal (And Not Lose Your Shirt)
Marketing Tips-How to format a online Coupon Deal (And Not Lose Your Shirt)
So one of the greatest lessons I ever learned, is that presentation marketing via live seminars or online webinars are one of the greatest ways to engage your audience and create a steady flow of new prospects.One of the greatest ways of promoting this I have found is online couponing with sites like Groupon, Kijiji, cook, Livingdeal, Swarm jam, and a couple of more.I deal with some great reps who are absolutely wonderful people, unfortunately, most of them are very, very busy trying to format deals for the companies and I find the majority them don't really think with the client in mind. Once again, this is not to say they are great people because I deal with many them personally and they are very very nice guys and gals. ( They really are nice people )So you have to have a strategy.
You can really lose your shirt or your entire business on one of these deals if you're not careful. The days of running a deal and hoping that afterwards you get clients are gone.
You must have a detailed strategy (like I come up with for my clients) in place before the deal runs. Otherwise, let's say that you are a cleaning company and you want to do $250 with a cleaning for $99 dollars and you get 50 bucks you can't pay your staff. $50 for two or three are the cleaning.If you sell 200 or 300 coupons, you're basically screwed.
So, to protect all of you my clients and hopefully maybe some my future clients. These are the rules that I tell them to make sure that they don't lose their shirts on an online coupon deal:1. Make sure that whatever you're selling your coupon for, the money that you get covers your wholesale cost. For instance. If you're selling something that normally cause $100 bucks and the coupon is selling it for $50 or $60, and then you get $25 or $30, the $25 or $30 you get must cover your wholesale cost.2. Now the second rule doesn't apply to every single company.if they call you or they email you. You really want to have an immediate upsell, so here's my $100 deal, and people who have bought my deal I have a great offer for. And here it is for only 30 or 40 or $50. This can really make a difference because you get to keep all the money for yourself. If this can be a soft product like an extra piece of software or a secondary report or a add-on or an OTO, great, you make that extra money, which can make your deal really fly.3. The big upsell, so having a backend offer at the very end of your Low-Cost webinar will really increase your overall profit, many companies have a another course that is normally $2000 or $3000 that they offer for $800, or something of that nature.
Or the chance to work with you for may be a $200 or $300 price point.The next thing is don't jump the gun, even if you have a contract signed until you have a confirmed running date.I did this recently where I signed a deal with an online coupon company and all the sudden they didn't come through with getting my deal in their queue and my next online marketing program I have which is my "
This is a 5 hour training Webinar on Social Media and Internet Marketing from The Executive Edge ($429 Value)
Live-Training - Two-Day what you need to do for your Online Marketing and Social Media in 2013 Course ($429 Value) Webinar Jan 31st and Feb 1st 2013.It's now February 7 and February 8, 2013. Coupon Companeeeeeeee!!!
Here is the website link, http://www.executiveedge1.com/webinar.htmlWatch this video:
I will be teaching:
the strategies that I used to save me time and money.• Learn how to increase your business' awareness of all aspects of online marketing and social media in 2013
• 5-hour course that takes place or two days
What you will learn:In the first hour we will have some great goal setting pages for everyone to work through. This will help each participant realize where they are and then they will be able to make goals for the year based on those results.1. Assess where you are now. Bring out a list of all of the social media and website items. We will identify goals and problem areas to create a plan.A) Does your website content needs refreshing? B) Do you have a blog? Does it need content? Does it need consistency?C) Facebook business page? Do you have one? Does it need fresh content? Consistency?D) Twitter? Do you have a plan?E) Does your LinkedIn profile needs updating? How you do that? Do you know how to use this to get more business?F) Use an aggregator, which one?G) Have an email system that uses color and pictures, use which one? H) Capture the data from visitors on website? Which system? I) Do they have access to your own website? Passwords? By using a questionnaire for this process you get all of them to really assess what they have and then setting goals for next steps will be easier. J) YouTube Do you have a channel? Have you made videos before? Did you make them or did you pay someone to make them? Do you have current content going up on your website?2. Don’t get overwhelmed. We are here to make a plan. We can help as you go through the workshop but also put in a strategy for the year. Together we can do this.3. Look at the bigger picture. Map out a plan for the entire year and think about where you want to be in 1 year, 3 years, and 5 years.4. Strategize and dream.How can we build this into a year-long plan? Where do you want to take this? Do you have staff that can help? Who else could help?5. Tactical plan. What are the next steps along the way?6. Build rewards into the plan. Goal setting works better if you reward yourself.7. Who are you going to be accountable to? Do you need ongoing help?I really hope you can make it.
Sincerely
Allan Fine
Wednesday, January 23, 2013
On LinkedIn you could now add graphics to your company page and upload presentations on a files.
I talk about LinkedIn on my blog posts on a regular basis as I still believe LinkedIn is one of the number one social media interfaces that businesses should be on because all business.
The people LinkedIn have been busily beavers since they made a big change in January of the design changes and new format and while I thought the blocky format is a big mistake as far as design, I'm slowly getting used to it and a slowly introducing new features to it that I think a pretty cool.One of the newest features once again is the availability of being able to put in the graphics, PowerPoint presentations, Word documents or PDF files not only to your personal profile page but also the company page.
http://www.linkedin.com/company/the-executive-edge-calgary-marketing-companyThey have little a little paperclip icon at the very top of your company profile they can click onto and add any of these types of files.
http://www.executiveedge1.com/linkedin-training.html
Allan fine
403 – 246 – 7386
Sunday, January 20, 2013
Calgary Internet Marketing Event
2013 The Year Of Success!
Set Your Internet
And Social Media Goals!
So many people set their goals at the beginning of the year and then four days later they have forgotten their resolutions. This year make it a year of success with CBN. Make a choice to do it differently.
For your online marketing success Allan Fine and Kerry George have put together a wonderful opportunity for you to to finally figure out what you need to have done in your business. And now you can do it for only $20! That is right! Action Business Coaching has sponsored this event making it affordable for everyone!
We will start with a powerful assessment to determine where you are now and then work through to figure out where you want to be. A plan will be put into place and you will be moving toward your goal before you even leave.
Put your year in order!
What you will learn:
In the first hour we will have some great goal setting pages for everyone to work through. This will help each participant realize where they are and then they will be able to make goals for the year based on those results.
1. Assess where you are now. Bring out a list of all of the social media and website items. We will identify goals and problem areas to create a plan.
A) Does your website content needs refreshing?
B) Do you have a blog? Does it need content? Does it need consistency?
C) Facebook business page? Do you have one? Does it need fresh content? Consistency?
D) Twitter? Do you have a plan?
E) Does your LinkedIn profile needs updating? How you do that? Do you know how to use this to get more business?
F) Use an aggregator, which one?
G) Have an email system that uses color and pictures, use which one?
H) Capture the data from visitors on website? Which system?
G) Do they have access to your own website? Passwords? By using a questionnaire for this process you get all of them to really assess what they have and then setting goals for next steps will be easier.
H) YouTube Do you have a channel? Have you made videos before? Did you make them or did you pay someone to make them? Do you have current content going up on your website?
2. Don’t get overwhelmed. We are here to make a plan. We can help as you go through the workshop but also put in a strategy for the year. Together we can do this.
3. Look at the bigger picture. Map out a plan for the entire year and think about where you want to be in 1 year, 3 years, and 5 years.
4. Strategize and dream. What CBN events are coming up that could help you? How can we build this into a year-long plan? Where do you want to take this? Do you have staff that can help? Who else could help?
5. Tactical plan. What are the next steps along the way?
6. Build rewards into the plan. Goal setting works better if you reward yourself.
7. Who are you going to be accountable to? Do you need ongoing help?
$20 if you register in advance.
Paid CBN Annual Members email calgarybiznetwork@gmail.com to register please.
Marketing has changed in the last few years. Branding use to consist of getting flyers made, doing a mail drop, buying newspaper adds and being in the Yellow Pages. Today the world is a different place. In our throw away society flyers don't even make it home from the post office. The newspaper is seldom read and if it is delivered to the house it is lining the cat litter tray before it got opened, and Yellow Pages???
Only a year ago huge focus was on Facebook. Did you know that there has been a HUGE shift to get more business done on LinkedIn than anywhere else? Did you know that Google changes the rules continuously about what will get your website on page 1 and what will keep it there? Are you getting the best up-to-date information?
With this fantastically educational training seminar from The Executive Edge and The Calgary Business Network, you will have the opportunity to learn all about the changes that online programs and applications have brought to the corporate playing field, and how to best understand these tools and use them to your advantage.
So book your seat, and find out how to get all of your goals met this year so you can have automation working "on" your business while you are busy working "in" it.
Space is limited so book early!
Get free image editing software and a $50 gift certificate from
The Executive-Edge!
Friday, January 18, 2013
Come to my Next Webinar for FREE!
Our last webinar was so successful. I was told I should immediately do it again.
This time I want you to come for free!Just refer someone who will purchase it and you'll come in for free.
Please register after you have paid: Click here
What you will learn:
Once they buy it, send me their name and all send you a coupon that will get you in for free.Training Webinar on Social Media and Internet Marketing from
The Executive Edge ($429 Value)
Live-Training -Two-Day what you need to do for your Online Marketing and Social Media in 2013 Course ($429 Value) Webinar Jan 31st and Feb 1st 2013
Today's deal is all about learning what to do for Internet marketing in 2013. Is your business failing, do you wish you knew exactly what to do to fix it?
Is your Marketing consistent? Do you even have a website? Get a great marketing and business program and website that drive leads to you all the time.
The Executive Edge that is designed to kick the New Year's and start your recovery to more clients and better business. It all begins with this program that offers a "snapshot" of the current state of your online and offline marketing and goes on to identify some marketing initiatives that we know, through experience, will drastically increase revenues and more importantly, generate greater profits. Google has changed all the rules in 2012. Find out what changes they made and how to adapt to them. Your new marketing message now becomes your new sales message. Make sure that your sales team is properly trained to implement the new message. Click that convincing BUY button to analyze your whole sales process and develop new sales strategies.Please register after you have paid: Click here
What you will learn:
I've been training business owners and Entrepreneurs for about five years now, I'm amazed how many people, (A) Still is don't have website or (B) don't have website that converts.
As well as most owners of companies still don't have a grasp on social media and Internet marketing. The biggest challenges are:
1. I have no idea what to do.
2. I have no idea how to do it.
With that in mind my training programs give them a lot of information on these two key points. From the comfort of your office or your home. You can follow along live online.
Live-Training -Two-Day what you need to do for your Online Marketing and Social Media in 2013 Course ($429 Value) Webinar Jan 10th and 11th 2013 (MST)
I will be teaching:
the strategies that I used to save me time and money.
• Learn how to increase your business' awareness of all aspects of online marketing and social media in 2013
• 5-hour course that takes place or two days
What you will learn:
In the first hour we will have some great goal setting pages for everyone to work through. This will help each participant realize where they are and then they will be able to make goals for the year based on those results.
1. Assess where you are now. Bring out a list of all of the social media and website items. We will identify goals and problem areas to create a plan.
A) Does your website content needs refreshing?
B) Do you have a blog? Does it need content? Does it need consistency?
C) Facebook business page? Do you have one? Does it need fresh content? Consistency?
D) Twitter? Do you have a plan?
E) Does your LinkedIn profile needs updating? How you do that? Do you know how to use this to get more business?
F) Use an aggregator, which one?
G) Have an email system that uses color and pictures, use which one?
H) Capture the data from visitors on website? Which system?
I) Do they have access to your own website? Passwords? By using a questionnaire for this process you get all of them to really assess what they have and then setting goals for next steps will be easier.
J) YouTube Do you have a channel? Have you made videos before? Did you make them or did you pay someone to make them? Do you have current content going up on your website?
2. Don’t get overwhelmed. We are here to make a plan. We can help as you go through the workshop but also put in a strategy for the year. Together we can do this.
3. Look at the bigger picture. Map out a plan for the entire year and think about where you want to be in 1 year, 3 years, and 5 years.
4. Strategize and dream.How can we build this into a year-long plan? Where do you want to take this? Do you have staff that can help? Who else could help?
5. Tactical plan. What are the next steps along the way?
6. Build rewards into the plan. Goal setting works better if you reward yourself.
7. Who are you going to be accountable to? Do you need ongoing help?
Allan
Monday, January 14, 2013
What you need to do for your Online Marketing and Social Media in 2013 Course ($429 Value) Webinar Jan 31st and Feb 1st 2013
Our First one was so popular that we we're urged to do it again.
But First, here's Some great FREE info that will get you going in 2013!
Did you know that 50% of all website owners still have no control over their own website, which means they don't have the username and passwords to their website domain name or website hosting package.
This is a terrible mistake that you must rectify right away, I'm involved right now with the website owner that because he doesn't have ownership of his own website domain name. He's got to pay a hosting company $1000 a year for hosting which would cost him only $35 year for exactly the same thing with another hosting company because they are holding his website domain name hostage.
So what you need to do is:
Find out who your website hosting company is, and who your website domain name provider is and get the username and passwords for both of those and make sure that you are the person as far as the contact person on both those packages. If you need help I have done this dozens of times so far for companies, please contact me
Google has changed all the rules in 2012. Find out what changes they made and how to adapt to them. Your new marketing message now becomes your new sales message. Make sure that your sales team is properly trained to implement the new message. Click that convincing BUY button to analyze your whole sales process and develop new sales strategies.
Please register after you have paid: Click here
What you will learn:
I've been training business owners and Entrepreneurs for about five years now, I'm amazed how many people, (A) Still is don't have website or (B) don't have website that converts.
As well as most owners of companies still don't have a grasp on social media and Internet marketing. The biggest challenges are:
1. I have no idea what to do.
2. I have no idea how to do it.
With that in mind my training programs give them a lot of information on these two key points. From the comfort of your office or your home. You can follow along live online.
Live-Training -Two-Day what you need to do for your Online Marketing and Social Media in 2013 Course ($429 Value) Webinar Jan 10th and 11th 2013 (MST)
I will be teaching:
the strategies that I used to save me time and money.
• Learn how to increase your business' awareness of all aspects of online marketing and social media in 2013
• 5-hour course that takes place or two days
What you will learn:
In the first hour we will have some great goal setting pages for everyone to work through. This will help each participant realize where they are and then they will be able to make goals for the year based on those results.
1. Assess where you are now. Bring out a list of all of the social media and website items. We will identify goals and problem areas to create a plan.
A) Does your website content needs refreshing?
B) Do you have a blog? Does it need content? Does it need consistency?
C) Facebook business page? Do you have one? Does it need fresh content? Consistency?
D) Twitter? Do you have a plan?
E) Does your LinkedIn profile needs updating? How you do that? Do you know how to use this to get more business?
F) Use an aggregator, which one?
G) Have an email system that uses color and pictures, use which one?
H) Capture the data from visitors on website? Which system?
I) Do they have access to your own website? Passwords? By using a questionnaire for this process you get all of them to really assess what they have and then setting goals for next steps will be easier.
J) YouTube Do you have a channel? Have you made videos before? Did you make them or did you pay someone to make them? Do you have current content going up on your website?
2. Don’t get overwhelmed. We are here to make a plan. We can help as you go through the workshop but also put in a strategy for the year. Together we can do this.
3. Look at the bigger picture. Map out a plan for the entire year and think about where you want to be in 1 year, 3 years, and 5 years.
4. Strategize and dream.How can we build this into a year-long plan? Where do you want to take this? Do you have staff that can help? Who else could help?
5. Tactical plan. What are the next steps along the way?
6. Build rewards into the plan. Goal setting works better if you reward yourself.
7. Who are you going to be accountable to? Do you need ongoing help?
And much more.............
"David Young of Calgary attended our last workshop and said " This is a steal, I would have easily paid the $429 for this , Allan is crazy doing it this cheap!"
Who Should Attend
-
Marketing Executives
-
Business Consultants
-
Team Leaders
-
Managers
-
Business Owners
-
Department Heads
- And yes, the CEO’s and COO’s who desire accountability and a huge ROI!
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Friday, January 11, 2013
The Brand-new Linked - How to add, video, images and docs to your Profile
Here I am with my students again and I'm here showing them Linkedin.
As you may have heard Linkedin has changed its interface dramatically in the last month.
Now you can add media to every section including video's , images and word docs, that will let you really see what your clients need as far as your presentations, videos, documents and other media.
With that in mind, you can even add YouTube videos which are very powerful. PowerPoint presentations that will showcase all of your work.
You can also drag and reorder posts and your information on LinkedIn, which makes it very very easy to customize and to edit.Allan Fine
http://executiveedge1.com/
403-246-7386
Monday, January 7, 2013
Calgary Marketing Company-What to know about Google Tools!
Google Tools that you should know about!
As a Calgary marketing company I'm always looking for great new tools for my clients to use as a they say it's a Google universe and therefore you should know what Google tools you have out there to use that be a powerhouse for your Internet technologies.
These days, Google is a powerhouse for Internet technologies. If they’re not building brilliant search engines, they’re recreating email programs or reinventing the Social Media experience.
- Google Docs / Apps
- Google Analytics
- Google Chrome
- Google Adwords
- Google Alerts
- Google Keyword Tool
- Google Places
We’ll look at what they are, how they work, and the benefits they could have for your business.
1. Google Docs
Google Docs is often compared to Microsoft Office, and understandably so. It allows for the creation of word documents, spreadsheets, presentations and more. Many of the formatting options and functions are similar to Microsoft Office, albeit Google Docs does not have quite the same range of features or flexibility. Despite this it is so much more cost effective for a business to choose Google Docs over other word processors and often the benefits out way the cons.
What sets Google Docs apart from MS Office is the option for you to share documents with you coworkers. From a productivity point of view, this is a brilliant innovation. If two or more people within your company all need to make a change to the same document, Google Docs allows all the collaborators to open and edit the document at the same time, removing the need for multiple versions of the same document. It really does overcome the challenges with version control.Because all documents saved in Google Docs are hosted in the cloud, it also enables your off-site staff to access the documents they need without having to remotely access your server. Documents can be exported as Microsoft Office and Open Office compatible files, among other file types, and these document types can also be uploaded to Google Docs.Get started with Google Docs today, or check out their catchy little presentation that will offer some compelling numbers in favour of Google Docs. Even if you don’t think it suits you right now, check it out anyway as it may be a very viable option for the future as your business changes and grows.2. Google Analytics
How well is your website doing? You don’t know? Well, it’s time to sign up for Google Analytics then.
Google Analytics is a must-have for any website owner. It gives you valuable analytics on your website traffic, how you are being found online, which pages on your website are gaining the most popularity and it will even measure any goals you have for your website such as people signing up to your newsletter database or requesting an information pack. All this information can be used by you to work out how to make your website get better results for your business.For our website clients, we can’t stress enough the importance of having Google Analytics for your business. Go to www.google.com/analytics today to sign up. Then simply go to your settings area of your website and add in your ‘UA’ code you get from Google Analytics.3. Google Chrome
Are you a frustrated as I am with Internet Explorer?
I have to say that I like Firefox and Google Chrome.
You’ll always have die-hard fans of each browser as well as the crew that don’t really care so long as they have an Internet connection. .But for me, time is money and therefore I need something fast, reliable that will show a website like it was meant to be seen, and unfortunately Internet Explorer just is not that
4. Google Alerts
Are you aware of what people are saying about your business or your brand on the Internet? Are you all over what your competitors are doing? Are you abreast of the changes in your industry? If not, Google Alerts will be a great tool for you.
Essentially, the tool works by having you tell it what search terms you’re interested in. For example, you may be a property developer in Calgary who wants to keep up to date with the local industry. You tell Google Alerts to send you new information regarding “Commercial Property Development Calgary” and at the schedule you set, Google Alerts will send you an email with links to all the new Internet content relevant to those search terms.At the very least, we strongly suggest that you set up a Google Alert for your company name which will include all your brands and key personnel to monitor mentions about you on the Internet.Start using Google Alerts today.
5. Google Keyword Tool
Want to try your hand at doing your own Search Engine Optimization? Or, you may just want to know the words your target market are searching on when looking for your business, services or products. If either of these are the case, the Google Keyword Tool is your first port-of-call as it takes the guess work out of knowing what words people are actually searching with.
To use the Google Keyword Tool, start by thinking about a keyword relevant to your business. If you’re a pipe supplier, you may choose “pipes” first. Type this keyword into the tool and a list of related search terms will be generated for you. In the “pipes” case, some notable results were “underground pipe”, “piping” and “hose pipe”.Not all the keywords generated will be relevant to your industry. Of those that are, take note of their competition and Local Monthly Searches within Canada. The ideal keywords are those with a high Local Monthly Search and low Competition. These keywords should be used regularly within your website content to improve your Google Search Ranking. To use the Google Keyword Tool go to https://adwords.google.com/select/KeywordToolExternal.(On that note, another great tool. I love to use is called market samurai, get it here )
http://www.executiveedge1.com/store.html
6. Google Places
Google Places is one of the most valuable online tools you can use, particularly if your business services a local area. It’s free and the easiest way to get your website listed on the first page of Google.
Google Places works by reading the IP address of the person performing a Google search, and produces results based on the companies closest to them. For example, if someone searched for “signwriters”, Google Places will produce a map of the nearest businesses listed as being signwriters- but only if they’ve registered themselves in Google Places. A lot of the time your potential customers will be searching for your service AND your location, so it is vital that you have yourself listing in Google Places.You are restricted to one listing per business address, so ensure this listing is optimised for all the primary keywords you want to appear for. Getting clients to make positive comments on your business listing is an excellent way of helping your results appear higher in these results.
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Start using Google Places today.
Google Chrome is available as a free download for Windows, Mac and Linux.
7. Google AdWords
Google Adwords is a form of Pay-Per-Click (PPC) advertising and enables businesses to appear at the top of a Google search for that business’ keywords.
Have a look at the diagram to the right. When you do a search within Google, you’ll probably notice that two types of results will appear. At the top of the search results, and down the right hand side, you’ll see a list of results related to your search terms. These results are called “sponsored links” and are powered by Google AdWords. The rest of the results you see are the Google organic results and are powered by the websites’ own search engine optimisation program.With Google Adwords, you only pay when somebody clicks on the ad and you can set your maximum daily spend to ensure you remain within budget. You can also test and measure different keyword strategies and different bidding prices for those keywords to find the formula that works best for you.
The benefit of Google Adwords is that you are targeting an audience that is already searching for your keywords and is, therefore, interested in your product and services. If you are not yet appearing high in the organic (free listing) results for those keywords, it may be a worthwhile investment as you wait for your Search Engine Optimization to start working. However, the disadvantage of AdWords is that only 20% of all people searching will click on a paid listing as they know that the result has not appeared organically.Our advice for using AdWords is to make sure that the ad is directing people to a specific page on your website, not just your homepage. For example, you may attract people in your AdWord campaign by offering a discount on a particular product. If that’s the case, link your AdWord campaign to a page profiling that product, or your specials page, because this is obviously the information people are interested in. Don’t forget that 9/10 people will visit your website and not act, so include a sign up for for your newsletter on the page, or a downloadable “specs sheet” (or something that they will find of value, to give up their first name and email address for), which people can download after giving you their first name and email address.
So there you have it, once again if you want the full list and all the information please contact me I be happy to help you ,have a great day.
Allan Fine
Calgary Marketing Company -The Executive Edge
403-246-7386
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