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Announcing the…

Hands on, Roll-up Your Sleeves, Let’s-Get-To-Work, Here Is How You Do It, Begin
Making-More-Money-This-Month

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1.        Create Your Unique Marketing Message

2.        Brand Your Unique Marketing Message

3.        Your Sales Process/Event Strategy

4.        Accountability

5.        Profit Per Click

6.        Telemarketing

7.        Effective Networking

8.        Establish Expectations

9.       Time Management

10      Referral Program/Customer Survey

11.     Affiliate Program

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Is Google really Ripping everyone off Blind?

I just read a great article on Webpro News and i totally agree. I think PPC is highly over rated and natural SEO has much more value. Here is a excerpt of the post.

Google PPC Click Fraud Getting Harder to Detect

PPC Conversions Disguised

By tom-g (WPN reader) - Sun, 01/17/2010 - 14:39

ppc fraud

I dont thinkl google cares as long as they get paid for it. If they stopped all the fraud it would cut their profits. Do they refund payments for proven fraud click....I diont think so.

• reply

By Davis Tractor Parts (WPN reader) - Sun, 01/17/2010 - 10:50

Its a big R&D expense

For the beginning advertiser, there's no easy way to tell whether click are fraudulent or not.
Clicks look the same, no everybody that visits buys, so you already have a % of non-sale visits.
Of course, google isn't going to make it easy for an amateur to detect fraud, thats more money for them.
At this point, it looks like eating clickfraud costs is similar to shoplifting losses in a walkin store. If you let customers in, thieves come in with them, and theres no way to tell the difference when they come thru the entrance. But at least with shoplifting, you can try and watch/catch them. With clickfraud, we're basically blind.

• reply

By Tom Alciere (WPN reader) - Sun, 01/17/2010 - 10:41

Links on my own sites

Let's say I have Notepad open and I'm making chages to my site. I have FTP software open and I upload the amended page, then I click on the browser window to see the changes and ...ooops, I just clicked on a Google ad on my site. That is click fraud, and as an honest webmaster I don't want the money. They probably have an allowance for this type of accident but they need to demonetize ads from my own IP address, which they learn when I log into my account. Like, if somebody logs in to check their Google stats on 123.45.67.89 and then ten minutes later there are lots of clicks coming from 123.45.67.89 I'm sure Google is smart enough to detect click fraud, but instead they should put NO-MONEY ADS BY GOOGLE and then display the same ads they would have displayed for a regular customer. I might actually be interested in an offer and if it's a no-money ad then I can click on it without committing click fraud.

• reply

By ldii (WPN reader) - Sun, 01/17/2010 - 09:35

Pay Per Click is fair

I'm not trying to be positive or negative or against any comment, but I do have something to say here, Google Pay Per Click advertising is fair when the user who is using Google pay per click has done his home work, for example there is number of reasons for getting clicks but no sales:
- Landing page
when a user click on Ad of yours on Google the first page this user will see is the landing page of this Ad if your landing page did not have relevant information about what your Ad had from info most likely the user will click away and get distracted, for example if your website business is about mobile mechanics, you had an AD on Google says (Car service and repairs We come to you, all suburbs VIC) then when they click on your AD they go to a link to your website does not have anything with what the AD said on Google, so they just click away and keep looking, there was no phone number in big on that page, there was no quick contact form, and there was so many links but too hard to find contact us page, or the landing page that had nothing to do with the ad obviously you just lost this customer.
- Keywords
When using pay per click always use on your ads relevant keywords to the landing page, make sure you have a landing page optimized for this AD, always make sure your landing page has relevant keywords and information that explains your advertisement, that why the user click on your Ad from the first time, so don't distract him with so much information and products and services keep it simple, they only want to know what the AD had from information or deal.
- Negative keywords
Always consider researching negative keywords so you don't get users clicking on your AD's when they not even looking for you or for your services, maybe someone doing research on security equipment then your AD will show up, the user will click on it to browse the link then the user clicks away, you just wasted your money, so always make sure you delete negative keywords.
- Your website presence
Some people judge your services and products from your website design, if you had poor website design sometimes people think you are providing cheap products and services and they click away looking for quality
there is a lot more to say, but I can say one more thing, do what the user want you to do, be where the user want you to be, it's not about you, it's about your online clients how to make them find you and buy from you or use your services.
I am happy with my Google pay per click advertising; I always get my return on investment, good luck for everyone and thank you for reading my comment.

• reply

By Robert (WPN reader) - Sun, 01/17/2010 - 02:41

I Think Google Adwords is a total fraud

Hi
I was using Google adwords for 18 months, It started out costing me 100.00 a week on the first month , then it jumped to 300.00 a week the secound month, and every month th eprice would go up until I got to a point I was paying $5000.00 a month.
Thier Anylistic tools showed I was getting some 2500 visitors plus each day, and yet I was not making one single cent , I was not even getting new members. And to top that I was not even getting on first pages with Google even with this so called 2500 everyday. I then Placed I and click trackers on my website that reads the visitors that come to my website and they onlly ever read around 50 per day if that at times, yet I was paying thousands to Google each week.
I then emailed Google after spending 2 hours searching for a conatct form on their website, Boy can they hide (I wonder why) and they told me that their anylistic tools where the best and that all the others where no true trackers and that they knew what they where doing because they had the best techical staff in the world.
I stopped using Google Adwords all together at that point, now 12 months ago and since then , I have been getting real visitors, get new members almost everyday.
My new anylistic tracker only states I get around 50 to 100 visitors a day and I get new mwmberships out of them.
YES I truely beleave Google is a fraud, but they have worked out a method of doing it that can't be traced back to them and anyone trying to argue with them, they only kill you website on Google anyway.
I think Google is a scam. You know the funny thing about all this is, They say the own 85% of the search engine market and yet everytime I ask someone if they use google to search the internet,, I only ever get one in 20 that actually say they do use Google,, Most the others and including myself use the internet browsers search bar which is not contected to Google or any other search engine in particular, but searches the actually internet database, where of cause all the serach engines are also listed , but it's free and not owned by Google.
But I guess when you think about it, it's really our fault that they get away with it, just like eBay get away with increasing fees every month or so in some way or another, These so called giants think they own us and that they can do what they want and all from using the same services you and i use everyday, The world wide web which is FREE to everyone. Yet we let places like Google and ebay get their big heads by allowing them to cahrge us for a service that is Free to them and us all.
I have promised myself to never enter a google website again and I haven't for 12 months now, and boy I have never been happier with my website which now has great traffic everyday and that's without having anything to do with Google's what ever so call webmasters tools and without even worrying how I rank by them.
Google, what a joke they are.

• reply

By Allan Fine (WPN reader) - Sun, 01/17/2010 - 16:05

I Think Google Adwords is a total fraud

I totally agree with you , it will probably turn out to big one of the biggest fraud cases around, one day. Like you I got tired of wasting my money with clicks that couldn't be confirmed or tracked . Then I thought one day what if I take courses on SEO and become a master at marketing and SEO. I did and now the money I was wasting with Google ad words and PPC goes into my SEO and marketing budget. That has really paid off , Now I teach SEO and marketing.
Allan Fine / SEO Coach/ Lifecoach
EXECUTIVE EDGE
executive-edge@shaw.ca
Phone: 403-246-7386
Mountain Standard Time|
http://www.executiveedge1.com/seo.htm
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