Friday, November 30, 2012

Why it is so important to have a autoresponder on the home page of your website as people who come to your website are not always ready to buy right now.

      Why it is so important to have a autoresponder on the home                        page of Your Website as people who come to
               your website are not always ready to buy right now.

Have you ever gone on to a website to do some research about something and you're just not ready to buy right away. Many people have, and including people on your website as well.

That's why it is so important to have a autoresponder on the front page of your website to capture people's email addresses, names, and cities they are in.

Internet-marketing-training-2

Having an autoresponder allows you to follow up with preformatted messages that are delivered on a regular basis as a system, as opposed to having to email each person every single day or week. I yourself which can be very bright, time-consuming.

It is very important to follow the rules for emailing when you're using an autoresponder and here are five great rules you should follow when following up with the client and emailing them from a form on your page.

1. Make sure that the emails that you are sending out have great value and are not just emails trying to sell them on something.

2. Make sure that you send out the seven emails over seven days, thanking them for signing up to your list as well as at the and of each email, tell them briefly what the next one is going to be about.

3. At the end of each email. Make sure you include your contact information. Nothing is more frustrating than wanting to contact somebody off by email and not being able to see their email address or their contact phone number.

4. Make sure your email has deliverability tracking city can tell how many clients are actually opening it.

5. Lastly make sure that you have a opt out link at the bottom of all your emails to comply with the rules and regulations for the location and area you're in.

There are many autoresponder services to use, like constant contact, AWeber, mail chimp, infusionsoft. The one I like to use personally is called ARP, as it installs on the backend of my website server and it has great functionality and great features as well as a one time price as opposed to a ongoing price. Like most of the other services.

If you would like more information on this as a Calgary marketing company I would be happy to talk to you.

Allan Fine

403-246-7386

http://www.executiveedge1.com

Please contact me, 

Monday, November 26, 2012

How to check your Backlinks and Density withh Market Samarai

How to check your Backlinks and Density with Market Samaria.

Whether you know it, ( or maybe you don't )
Backlinks are one of the essential and crucial elements in building a Seo campaign and getting your website ranked number one page 1 of Google.

With that in mind checking your Backlinks and density, is also essential and until now almost impossible.

This November 29 and 30th I am doing a training program and with that in mind, one of the essential and key tools all be using to train my clients in is Market Samarai.

Now the great thing about this tool is gives you almost everything you need to know about keyword density and Backlinks.

If you don't know what these are and you're serious about getting number one page 1 rankings on Google, you absolutely should attend this training session.

One of the things I would do is purchase market samurai,

728x90-v2-2

http://www.marketsamurai.com/c/executiveedge

but above and beyond that market samurai has provided us with a phenomenal tool that I saw in one of their blog posts back in summertime, it's how to Use the Free Backlink Health check Tool.

http://support.noblesamurai.com/entries/21973141-how-to-use-the-free-backlink-healthcheck-tool

http://www.marketsamurai.com/anchor-text-analyzer.php

What this does in a nutshell is allows you to check all of your Backlinks and the anchor text used with them to make sure that for Google. You have a balanced ratio of links. If you're really serious about Internet marketing. This is absolutely essential to know this information.

Once again I will be teaching this in a webinar at a phenomenally ridiculous discount. This November 29 and 30th.

http://www.eventbrite.ca/event/4814001809
Five solid hours of Internet marketing and training at a 95% discount.

You should definitely buy market samurai and by this training session. If your company is very serious about Internet marketing and getting yourself on page 1 of Google.

I hope to see you then, once again have a great day.
Allan Fine
http://executiveedge1.com/
403-246-7386

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Wednesday, November 14, 2012

Calgary Reputation Management | Calgary Marketing Firm | 403-246-7386

http://www.executiveedge1.com/calgary-reputation-management.html
 Calgary Reputation Management | Calgary Marketing Firm |  403-246-7386


Calgary marketing firm The Executive Edge, provides online marketing reputation management services including local business listing submission, Google reviews, yelp reviews, home star reviews local review assist, and reputation management.

Google
Local businesses where introduced to Google Places in 2010. Now Google has blended in Google places with Google plus and if consumers are searching for a local business, product or service they will see a list of businesses related to their search on the top page of Google. They are identified by the "red pin"

Why is First Page Ranking are so critically Important.
It's like being on the front cover and back cover of the old yellow pages with a full page color ad. The higher your rankings the higher the number of potential customers will view your site. We are number one, page 1 of Google for several key phrases like Calgary marketing company. The first position, position number one, page 1, gets about 42% of the click-through s. Position 2 receives a staggering 70% less click-through s and only receives roughly 12% of all traffic. Position 3 receives only 8% and thereby drops about 28% compared to position 2.Studies have shown that the majority of people who search online will click on one of the top three listings on the first page search results.

3 Ways to Protect Your Online Reputation
When it comes to business marketing, one of the most important things to consider is your online reputation.  Remember that 90 percent of all consumers search the Internet to look for products and services; therefore, what those consumers find online about your business will determine whether or not they choose you over the competitors.  There are so many forums in which both happy and disgruntled customers can air their emotions about your business -- including social networking sites, review sites, and blogs, among others -- and it is your responsibility to manage what is being said about your business.  How do you do that?  Here are three ways to protect your online reputation:
Good business practices.  Think of it this way: when you are doing things the "right" way, and acting as an upstanding business entity, it will be harder for people to say bad things about you online.  Stock your website with relevant and useful content, participate in social forums in a positive and progressive way, and exhibit good customer service practices in order to stay on peoples' good sides.

Respond to negative reviews.  Of course, you can't please everyone.  It is inevitable that you will eventually face a bad review or two (or more).  Rather than dwell on the negatives, it is best that you learn how to respond appropriately, so that you can actually turn a bad review into a positive testament of your business practices.  (Yes, it IS possible.)  First of all, don't ever ignore negative reviews; doing that is as bad as agreeing with what is being said.  When you do respond, keep all emotion out of it; instead, console the customer on having had a bad experience and offer a viable solution.  For example, if a customer posts a review complaining about the service in your salon, offer a coupon and ask the customer to come back in and see you personally, for a better experience.

Monitor your online reputation.  While you can't remove things like bad reviews and negative social media gossip circulating about your business, you can take steps to counter negative occurrences as soon as they happen (and before they get out of hand). 

You want to be in control of your own results.
What are people saying about your business?
The first step is to find out what people are saying about your business online. The best way to do this is to simply Google your business name. Are there any reviews about your company on the first page?

In a nutshell, your online reputation is made up of everything about your business that exists online. The range of materials that could potentially impact your business' online reputation is broader than you might realize at first. Here are just some components of your online image:

1. Comments made about your business on social media such as Twitter or Facebook
2. Images about your business online
3. Videos about your business (Good or Bad) on YouTube and elsewhere
4. Posts and articles published online about your business
5. Geo-location information broadcast through services like Foursquare
6. Comments that others make about you in social media or in blog posts
7. Images of your business that others publish on social media

Calgary marketing firm, Calgary reputation management, local business listing submission

Calgary Marketing Company
Find us at http://www.executiveedge1.com/calgary-reputation-mangement.html

Friday, November 2, 2012

Why I love using Dragon Dictation for social media posting.

Creating social media posts on a regular basis should be the goal of every small business who can leverage the power of social media for creating educational information as well as Backlinks for the website.
As a Calgary Marketing Company I'm always looking for better and faster ways to use my Internet technology and my systems to help my clients and myself do things more efficiently.


In my Internet marketing programs and training I teach about the importance of blogging and how to blog properly.

In our high tech world of information overload. It's very important that we stand out from the crowd with our blog post we put out, which are our messages to our clients and potential clients.

The messages shouldn't be salesy or spammy and should not be just trying to sell them something.
Here are some of the rules that you should follow one blogging. So people actually read your messages and therefore they will trust you as an authority in your industry and business.

1. Don't try to sell directly from your blog, if you're like me, you probably get over 100 spam junk emails every single day. Most of them trying to sell you something.
2. Why don't we buy from these people who are trying to sell us things in our email box every single day?
3. Number one, they're trying to sell us something and we don't want to be sold, number two, we don't know them.
4. It's very important to create a relationship with your audience and the best way to do that is to give away valuable free information on a regular basis, not pulling any punches or holding anything back.
5. Make your messages, fun and interesting, tell a great story, give away some great free information that is truly valuable, or show somebody an example of how either you or one your clients made a lot more money using some of your tips.
6. Don't just create a blog post with your next sale or your next offer, I call this the buy from me, buy from me, buy from me post.

I use speech to text dictation software to create this blog post and am doing so during one of my Internet marketing training, webinars.
I find that using Dragon dictation is a phenomenal quick way of creating blog posts, as opposed to have this type them out ( I type one finger at a time ) and therefore Dragon allows me to create blog post quickly and easily.

I be happy to help you and show you more about this, just contact me.

Allan Fine
403-246-7386